New York City's Premier Lifestyle Brand

by Corey Wesley February 03, 2018

As a developing brand, we've never thought the time was right for collaboration with other brands until now. When the time is right a good businessperson knows it and he or she doesn't hesitate to make it happen.

A few weeks ago the designer of Atelier Cavalier, Edward Murillo Moreno, connected with me on Facebook. As with any new connection, I observe and browse around their page to discover interesting things about the person.

The first fascinating thing, Edward currently lives in Bogotá, Colombia and studied Graphic Design at NYU, and we both had a connection to NYU. John Myers, my best-friend works at NYU and obtained his master's at NYU.

Week after week through Edward's post, I would discover more and more about Edward and how talented he is, passionate, kind and open to helping others with a similar drive that he has.

My creative juices started flowing the moment I found his men's innerwear project, Atelier Cavalier, geared for men with every body shape and personal style. The brand offers colorful designs made of high-quality materials.



The idea to collaborate did not happen immediately. Several weeks after our first interaction on Facebook, the notion of bringing both brands together came about. I reached out to him and presented the idea that he design a t-shirt exclusively Kinkster NYC.

His underwear line is creative. His graphic design is unprecedented. I knew the moment we chatted that our collaboration was happening at the right time.

I'm excited to share our newest addition to our 2K18 summer t-shirt collection, 'Kinkster Krew' exclusively designed by Edward Murillo Moreno. He also created all the promos for the reveal of our new design.





Corey Wesley
Corey Wesley

Author

Corey Wesley is the founder of Kinkster (NYC), Kinkster MAG, and VP of Digital Brand Development and Marketing at BlackOutEndeavors LLC.


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